The House celebrates its centennial year with #Gucci100, a special collection that references the staying power of the brand, notably in pop culture. Jazz, Psychedelic, Japanese Punk, Disco, Hip Hop, Afrobeat: these musical genres serve as the backdrops to the new #Gucci100 campaign—a century-long journey in which a cast of characters moves through an evolution of sounds, harmonies, movements, tastes, and styles. Shot by @joshuawoods under the creative direction of @alessandro_michele, the campaign channels love for life itself, the pleasure of conviviality, the beauty of dance, the overwhelming energy of music, the thrill of performance.
Alessandro Michele - Designer
Joshua Woods - Photographer
Joshua Woods - Director
Christopher Simmonds - Art Director
Jonathan Kaye - Fashion Editor/Stylist
Paul Hanlon - Hair Stylist
Diane Kendal - Makeup Artist
Max Bellhouse - Set Designer
Eric Christison - Choreographer
Sylvie Vacca - Manicurist
